Fundraising during economic emergencies
The COVID-19 pandemic has created a massive challenge for the fundraising profession at an international level.
How do we manage the burden on community organisations already straining under enormous pressure, with some unlikely to survive? What of the potential for fundraising, and the capacity for donors to respond in any number of ways?
How are we guided and informed in our response, now and in the future? What is known from our previous experience, and what of that is relevant now? What has emerged over the past weeks and months, and how is that aiding our decisions and actions?
What do we know that can be applied to the fundraising challenges that lie ahead of us? Where do we access this information and distil its relevance to our unique situations? What do we trust and what do we challenge?
There is already much being written, researched, produced and referenced to attempt to inform and guide our understanding and response. We are also looking back to content from past experiences, notably the global financial crisis, to revisit what we thought and learned at the time.
But how do people access this information? Easily? Readily? And how do people know what advice to heed? And why? What is supported by theory and evidence? What is opinion and observation? And how does this help decision making at this critical time?
This project will:
Identify and source relevant content, both current and past.
Collate and analyse this content to assist people in the fundraising sector in identifying and accessing valid and useful information, pertinent to their circumstances.
This project will signpost fundraisers to information that they can use to make the best, most robust practical decisions that will give them the greatest chance of navigating through the horrendous fundraising climate created by the ongoing health emergency.
Fundraising during economic emergencies project group
The rest of the project team is being assembled.