Each Critical Fundraising Report follows a similar framework, beginning with SWOT and PESTLE analyses, from which some, though not all, of these factors are selected for further detailed analysis.

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Critical Fundraising Reports are compiled and collated by members of Rogare’s International Advisory Panel and others invited to work on these reports. The content of these reports therefore represents those factors and issues that members of these task groups consider most relevant and important. These reports do not aim to be comprehensive, and there may well be issues that other people would have included.

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However, the aim of these reports is to highlights trends, issues and challenges that general consensus would probably most likely suggest are the most important and topical issues that fundraisers in each country or discipline need to be aware of.

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Critical Fundraising Reports are ‘live’ documents that will be regularly updated as new things appear on the radar and others drop off.

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Finally, it should be borne in mind that Rogare focuses on theory and evidence, and trends and issues; Rogare is not a best practice body. Therefore, Critical Fundraising Reports are not guides on how to improve a particular piece of fundraising, whether that is a type of fundraising such as telephone fundraising, or something more wide-ranging such as regulation.

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Rogare’s aim is to get fundraisers thinking more about the kinds of theory and evidence they need to overcome the professional challenges they face, and so our Critical Fundraising Reports are designed to describe these challenges and highlight what kinds of knowledge fundraisers will need to meet them.

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These reports, and the SWOT and PESTLE analyses they contain, are therefore about the challenges facing the entire collective endeavour of fundraising, rather than the issues that might confront an individual fundraiser at a particular charity – these may coincide, but there are times when they will not.