Craig Linton

United Kingdom

Managing director

The Fundraising Detective

Craig has worked in fundraising for over 20 years, in a variety of senior roles for charities. For the last 12 years, he has specialised in individual giving and has a long-standing interest in relationship fundraising. In 2006, he completed his MBA dissertation on relationship fundraising in English hospices. Since 2015, he has worked as a consultant advising charities on all aspects of individual giving and supporter experience. In 2017, he co-authored Donors for Life: A Practitioner’s Guide to Relationship Fundraising.

Areas of interest

Individual giving
Relationship fundraising: theory and practical application
Building data-led and relational approaches to fundraising
Fundraising strategy and management.

Rogare involvement

Council Member 2020 to date
- Events Group
Project leader – New directions for relationship fundraising
Critical Fundraising blogger
- Relationships fundraising – so where should we go next?
Member of International Advisory Panel 2014-20
Panel member – epistemology in fundraising, AFP I-Con 2018
Panel member – epistemology in fundraising, Ask Direct Summer School 2018
Contributor – Theory of Change working group.

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