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Damian O’Broin

Damian O'Broin.jpeg


Managing director

Ask Direct (Rogare Associate Member)




Damian leads Ask Direct, a fundraising and direct marketing agency based in Dublin. He has helped non-profits and progressive causes mobilise supporters, inspire action and raise money for more than 25 years. He is an in-demand speaker on the global fundraising conference circuit and through initiatives such as the Ask Direct Fundraising Summer School has been a leading advocate for more critical thinking in fundraising.


Damian has been an activist and campaigner for many years. He is a board member of the Irish Council for Civil Liberties and a former chair of Friends of the Earth Ireland. He was a member of the fundraising strategy group of Together for Yes – the campaign that successfully repealed Ireland’s prohibition on abortion, and jointly led the fundraising for the Campaign to Re-Elect Michael D Higgins as President of Ireland in 2018. 


He also has an MA in equality studies from University College Dublin.

Areas of interest

  • Digital mobilisation

  • Direct response fundraising

  • Behavioural economics

  • Data rights and privacy

  • Fundraising effectiveness

  • Theories of change.

Rogare involvement

  • Member of the International Advisory Panel 2017-20

  • Rogare board member 2019-20

  • Critical Fundraising (Ireland) Report member

    • Author: GDPR and data protection.

  • Panel member – epistemology in fundraising, Ask Direct Summer School 2018.

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