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Richer knowledge base

Rogare is the engine that turns academic research and theories into actionable ideas for fundraisers by bringing existing research to the attention of the fundraising profession and suggesting how this can be applied in new ways to practice.

In developing new knowledge, we tackle issues in fundraising that are under-researched or under-thought.

Under-researched – topics where you feel there is simply not enough reliable data to inform current practice. Our aim is to find out what research does exist and suggest how this could be used by practitioners.

Under-thought – subjects where you feel that the arguments, discussions and debates lack cohesion, substance and/or internal logic. These are likely to be characterised by the same rhetorical arguments being repeatedly used (from within the sector as well as without) without progress actually being made. Our aim is to develop new theory in order to ask better questions to get the evidence we need.

We take an transdisciplinary approach, developing new ideas and theory for fundraising from subjects such as social psychology, moral philosophy, anthropology, public relations, marketing, evolutionary biology and many others.

And we’ll do this using the mode of enquiry we call ‘Critical Fundraising’.

Current research interests

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More information

  • Click here for more information about all our research topics.

  • Click here to view and download all our research reports, white papers, discussion papers and other publications.

  • See our Theory of Change for fundraising to find out how we plan find out what new knowledge we need and then embed that new knowledge in professional practice.

Rethinking Fundraising

Building a richer knowledge base is one of our twin objectives to Rethink Fundraising, our other being to change the learning culture in fundraising so fundraisers value and use more the evidence and theory available to them.​


You can read more about how we will do this in our paper Rethinking Fundraising, which fully describes our Critical Fundraising methodology, our Theory of Change for Fundraising, and our transdisciplinary approach and what this means in practice.


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