Paula Attfield

Canada
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CEO
Stephen Thomas Ltd (Rogare Associate Member)
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Paula has been a fundraiser since the early 1990s. As CEO of ST (Stephen Thomas Ltd), a Toronto‑based marketing and fundraising agency, Paula brings an international perspective to her work, with particular expertise in integrated direct response fundraising. She is deeply committed to advancing effective, ethical fundraising and regularly shares insights and thought leadership with ST’s nonprofit clients to help strengthen the sector as a whole.
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Paula is a long‑time volunteer with the Association of Fundraising Professionals (AFP), the world’s largest community of social impact fundraisers. She is a founding director of AFP Canada and is a past chair of its board.
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Paula became involved with Rogare through AFP Canada when Rogare was engaged to develop the Canadian Fundraising Narrative. At that time, ST joined Rogare as Associate Members. Paula is actively engaged in bringing the Fundraising Narrative to fundraisers in Canada and internationally.
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Paula can be reached at paulaa@stephenthomas.ca
Areas of interest
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Direct response fundraising (mail and digital)
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Government relations (between fundraisers and the Canadian government)
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Ethics in fundraising, especially in rights balancing (between donors and beneficiaries)
Rogare involvement
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Sponsor and champion of the Canadian Fundraising Narrative
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Council Member 2025 to date​
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Critical Fundraising Network member 2020 to date
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Member of International Advisory Panel 2017-20