Anti-donation theory

We have embarked on a major project to develop a new theoretical understanding of why people hold negative attitudes towards charities. To do this we are adapting the new concept of Anti-Consumption Theory to charitable giving – and calling it Anti-Donation Theory – to understand whether people have ideological reasons for not supporting charities.

A white paper outlining this concept will be published summer 2019. More details of our work on Anti-Donation Theory will be posted to our website in due course. In the meantime, you can get a gist of the direction of these ideas in these two Critical Fundraising articles, and in Rogare’s submission to the House of Lord’s enquiry into charitable giving in 2016. 

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More information

  • The donor is always right, part 1 – is being a donor the same thing as being a consumer?

  • The donor is always right, part 2 – does it lead to donor correctness gone mad?

  • Rogare's submission to House of Lord's enquiry into charitable giving.