We have embarked on a major project to develop a new theoretical understanding of why people hold negative attitudes towards charities. To do this we are adapting the new concept of Anti-Consumption Theory to charitable giving – and calling it Anti-Donation Theory – to understand whether people have ideological reasons for not supporting charities.
A white paper outlining this concept will be published summer 2019. More details of our work on Anti-Donation Theory will be posted to our website in due course. In the meantime, you can get a gist of the direction of these ideas in these two Critical Fundraising articles, and in Rogare’s submission to the House of Lord’s enquiry into charitable giving in 2016.