Disintermediated giving and asking
Disintermediated giving happens when people give directly to recipients/beneficiaries instead of giving to a charity or other nonprofit organisation. Charities have therefore been ‘disintermediated’ (cut out of) the giving transaction.
Disintermediation is something that is well understood in a business context, where it was first developed, for example, booking a holiday directly with a property’s owner without going through a travel agent. In a business context, disintermediation is understood to happen digitally.
But it is less well understood in the charity/fundraising context, where is mostly conceived of as various forms of crowdfunding.
But not only are there many other ways that charities can be disintermediated from the giving process; there are also other areas in from which charities can be disintermediated. For example charities/NPO can be cut of both service provision and fundraising.
Disintermediation also raises ethical and regulatory issues that have barely begun to be researched.
The aim of this Rogare project – for which Kingston University Business School – is partnering us – is to provide a better and more robust conceptualisation of what disintermediation means in the charity sector. We have set out to answer these four questions?
What is disintermediation/disintermediated giving? What categorisations/definitions are needed?
What do we know about it; what don’t we know – where are the knowledge gaps?
What challenges, particularly ethical ones, are thrown up by disintermediation of giving and asking, and how can we meet/overcome them?
How can charities make disintermediated giving work for/with them?
The first step – answering question 1 and shining a light on questions 2 and 3 – has been to devise a new typology of disintermediation in the charity sector, which has been published in the Journal of Philanthropy and Marketing.
You can see a graphical version of the typology on this page. For an overview, check out our news item on Critical Fundraising. For a full understanding, including how it points to unexamined regulatory and ethical issues, see the JPM paper. We’ll be turning this into a shorter Rogare paper shortly.
We’ll be developing this project throughout 2024, by revising and extending the typology (if it needs it) and considering other ways that disintermediation can take place in the charity sector.
We are also planning to devote our annual Northern Spring symposium at Kingston University in 2024 to the topic of disintermediated giving.
Disintermediation project team
Neil Gallaiford – ST (Stephen Thomas Ltd) (Canada)
Tum Kazunga – Build It International (UK)
Rita Kottasz – Kingston Business School, Kingston University (UK)
Juniper Locilento – National Arts Centre (Canada)
Ian MacQuillin – Rogare – The Fundraising Think Tank (UK)
Meredith Niles – SOFII (UK)