Virtue ethics

The virtuous fundraiser

What are the personal and professional virtues a fundraiser ought to have to act ethically in her role? Honest? Trustworthy? Respectful? What about caring? Or judicial? Or competent?

Most fundraising ethics considers what’s right according to whether it has good outcomes (consequentialism) or is considered to be a moral way of acting (deontology). This is what our initial white paper that established Rights Balancing Fundraising Ethics does.

Consquentialism and deontology are two of the three main branches of normative ethics. The third is virtue ethics.

The next big step in our development of a theory of fundraising ethics is to craft a fully-fledged concept of ethical fundraising based on virtue ethics, and we aim to publish a white paper during 2019, which will complement our original paper on Rights Balancing Fundraising Ethics.

The caring fundraiser – Feminist Care Ethics and fundraising

A further contribution to normative fundraising ethics could be derived from Feminist Care Ethics, which is a branch of virtue ethics that attempts to provide an alternative perspective to the traditional (‘masculine’) perspectives of duty and justice that are emphasized by both consequentialism and deontology.

Our early work on Care Ethics suggests that the notion of a ‘caring fundraiser’ will bring further nuance to what will become a substantial and sophisticated professional ethics for fundraising. Our task is to produce a paper outlining these ideas that will complement the original white paper and the paper on virtue ethics.

There will also be some cross-fertilization with our project on gender issues in fundraising.

Our Associate Members

Rogare is supported in its work by a number of Associate Members – partners to the fundraising sector that share our critical fundraising ethos. Our Associate Members are: