Legacy fundraising

Legacy Fundraising Knowledge Collective

The Knowledge Collective for legacy fundraising launched in April 2021. It’s first task will be to publish an initial recommendation of the knowledge base for legacy fundraising.

 

We will post more details on this project as and when they are available. Please monitor Rogare on Twitter or the Critical Fundraising Forum on Facebook for more details.

Legacy Knowledge Collective team

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Claire Routley

Project leader

Legacy Voice (UK)

  • Juan Hendrawan Putra – WWF (Belgium)

  • Lucy Lowthian – Samaritans (UK)

  • Ligia Peña – LFP Solutions (Canada)

  • Shah Alam – Macmillan Cancer Support (UK)

  • Jessica Wrobelewski – University of Waterloo (Canada)

 

Praxis paper - psychological well-being factors

 

In the first of the series of Rogare praxis papers, Dr Lucy Lowthian – legacy marketing manager at The Samaritans in the UK – details her research at Plymouth University into the psychological well-being factors that influence people’s intention to leave a gift to charities in their wills.

These are: 

  1. Connectedness

  2. Self-efficacy

  3. Purpose in life

  4. Identify importance…
     

…which Dr Lowthian brings together in a model that is published in the new paper.

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More information

  • Download The importance of psychological well-being in driving charitable bequests decisions, by Dr Lucy Lowthian, optimised for desktop viewing.

  • Download The importance of psychological well-being in driving charitable bequests decisions, by Dr Lucy Lowthian, optimised for tablet viewing.

  • Download The importance of psychological well-being in driving charitable bequests decisions, by Dr Lucy Lowthian, optimised for home/office printing (block colour removed).

Ethics of legacy fundraising during emergencies

During the Coronavirus pandemic, many fundraisers were told it would be inappropriate to continue to ask for legacies at a time when people were in fear of dying from Covid-19. Rogare assembled a team to consider the ethical issues involved.

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More information

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