Praxis papers

 

Praxis papers – ‘Praxis’ means ‘doing’ or turning theory into action – showcase a fundraisers’ recent research completed for a PhD or Master’s degree, and provide suggestions about how fundraisers can apply this in practice. 

Recommendations a labelled according to a traffic light system to give fundraisers confidence in using them.

Green The recommendation is supported by a body of evidence. The author tested this in their research or it builds on/incorporates other research where this recommendation was tested.

Amber The recommendation is strongly implied by the research and the theory behind it, even though the author might not have tested this idea. In this case, we could recommend that practitioners could try this out, for example, in split tests.

Red The recommendation is highly speculative, perhaps because it’s come from a discipline outside of fundraising but has never been tested in a fundraising context, or it is a stretch of the theory to get to this recommendation.

We’re aiming to publish three praxis papers each year. Papers published are:

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1) The importance of psychological well-being in driving charitable bequest decisions

Dr Lucy Lowthian

More details

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2) How charities can overcome donors’ ‘silent resistance’ to engage them in taboo causes. Rogare praxis paper

David Harrison

More details

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  • Read praxis papers press release.

The praxis paper series is edited by Rogare Council member Dr Claire Routley. Any fundraiser who has recently completed academic research that they would like to adapt for a Rogare praxis paper should contact Dr Routley via LinkedIn or use the contact form below. 

I'm interested in turning my research into a Rogare praxis paper

Thanks for your interest. We'll be in touch soon.

Rogare praxis paper #1

 

The importance of psychological well-being factors in driving legacy bequest decisions

Dr Lucy Lowthian – legacy marketing manager at The Samaritans in the UK – details her research at Plymouth University into the psychological well-being factors that influence people’s intention to leave a gift to charities in their wills.

These are: 

  1. Connectedness

  2. Self-efficacy

  3. Purpose in life

  4. Identify importance…
     

…which Dr Lowthian brings together in a model that is published in the new paper.

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More information

  • Download The importance of psychological well-being in driving charitable bequests decisions, by Dr Lucy Lowthian, optimised for desktop viewing.

  • Download The importance of psychological well-being in driving charitable bequests decisions, by Dr Lucy Lowthian, optimised for tablet viewing.

  • Download The importance of psychological well-being in driving charitable bequests decisions, by Dr Lucy Lowthian, optimised for home/office printing (block colour removed).

Rogare praxis paper #2

 

How charities can overcome donors’ ‘silent resistance’ to engage them in taboo causes

David Harrison ​of Blind Veterans UK presents research carried out for his Master's degree in marketing at Birkbeck College, University of London, that explored donors’ ‘silent resistance’ to causes that are taboo or tackle socially uncomfortable issues (which he did while working at Marie Curie).

 

The paper recommends fundraisers can break through such resistance by:

 

  1. ‘Deliteralising’ communications though the use of songs, animations and metaphor, which as the effect of dissociating the taboo subject from reality
     

  2. Clarifying the organisation’s values as an activist brand to help reassure supporters about the reasons for communicating about taboo issues
     

  3. Creating ‘hope’ among donors to encourage them to commit to positive actions to support the charity in tackling taboo issues.

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  • Download How charities can overcome donors’ ‘silent resistance’ to engage them in taboo causes., by David Harrison, optimised for desktop viewing.

  • Download How charities can overcome donors’ ‘silent resistance’ to engage them in taboo causes., by David Harrison, optimised for tablet viewing.

  • Download How charities can overcome donors’ ‘silent resistance’ to engage them in taboo causes., by David Harrison, optimised for home/office printing (block colour removed).

Praxis paper editorial panel

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Dr Claire Routley

Series editor

Legacy Voice (UK)

  • Dr Jessica Burgess – Brighton and Sussex University Hospital Trust (UK).

  • Nigel Harris, CFRE – Nigel Harris and Associates (Australia).