Barriers to relationship fundraising
Our relationship fundraising review indicated that many fundraisers feel there are barriers that prevent relationship fundraising being fully implemented by nonprofits. So we set up a task group to help understand what these barriers are and how to break through them. The main recommendations from this group were:
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Develop a set of metrics that can be used to measure the success of relationship fundraising
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Establish an award for best use of relationship fundraising
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Explore the current paradigms in the commercial world about customer experience and other concepts and suggest future directions for relationship fundraising
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Publish case studies of great relationship fundraising on the Rogare website or a special website specially set up for the purpose
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Be advocates for relationship fundraising.
More information
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Download our report on the barriers to relationship fundraising and how to break through them.
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Read a summary of the findings on the Critical Fundraising blog.
Breaking down the barriers
During 2020 we are planning to establish two task groups:
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a. Develop a set of metrics that can be used to measure the success of relationship fundraising.
b. Raise awareness of good relationship practice and the evidence supporting it.
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We will post details of this work – and how you can contribute to it – in due course. Follow us on Twitter or join the Critical Fundraising Forum on Facebook to keep up to date.
