This is a Fundraising Office Manifesto

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Fundraising is a noble vocation and fundraisers everywhere should share a sense of pride in their profession.

But with fundraising and fundraisers so often misunderstood – and that misunderstanding so often becoming the basis of criticism and attacks on both the fundraising profession and individual fundraisers – rallying round a shared experience of being a fundraiser can be challenging.

That’s why we have produced our fundraising manifesto.

Titled ‘This is a fundraising office’, it is based on Beatrice Warde’s famous ‘This is a printing office’ manifesto that was posted in almost every print room in the English-speaking world during the 1930s and 1940s, and is cast in bronze outside the US Government Printing Office in Washington DC.

We hope the Rogare manifesto will do for fundraisers what Warde’s did for printers – instil and foster a huge sense of pride in what they do.

The manifesto has been supported by all Rogare’s Associate Members, but special thanks go to Bluefrog for their excellent design and production, which was done by their head of design Rebecca Woodall. 

Since we first launched this in July 2015, the manifesto has been posted in fundraising officers all round the world. A few of these are shown in the gallery below.

The manifesto has now had a refresh in our new brand and now is available in two different 30s-inspired designs, one more traditional and the other a bit more modernist. There are version of each optimised for electronic sharing and home/office printing.

So please, download and share our ‘This is a fundraising office’ manifesto, put it up on your walls and doors, and above all, carry on being proud fundraisers.

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  • This is a Fundraising Office - traditional version, optimised for home/office printing.

  • This is a Fundraising Office - traditional version.

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  • This is a Fundraising Office - modernist version.

  • This is a Fundraising Office - modernist version, optimised for home/office printing.

  • For an account of the genesis of the manifesto, the thinking behind it and why we’ve based it on Beatrice Warde’s ‘This is a printing office’, take a look at Ian MacQuillin’s blog on UK Fundraising.

  • If you are interested in finding out more about Beatrice Warde, and are quite interested in fonts and typefaces generally (some people are, including Rogare’s director), you could do worse than get a copy of Simon Garfield’s Just My Type.